A group calling themselves The Consortium of Pubgoing, Loose and Forward Women are encouraging young Indian women (and men if they are so inclined) to meet violence and radicalism with the most powerful motivator for change known to mankind: women’s underwear.
The Pink Chaddi Campaign encourages the sending of pink chaddi (Indian slang for underwear) to the ultra conservative Hindu organization Sri Ram Sena, whose members attacked a group of female students in a Mangalore pub in January. They apparently are not fans of the song “Girls Just Wanna Have Fun.”
Outraged at what they see as the loose morals of today’s young Indian women, Sri Ram Sena are unapologetic and plan further crackdowns on immoral behavior. On Valentine’s Day, they plan to roam India’s streets looking for unmarried couples celebrating the day of love. Such unfortunate couples will be forced to marry or don string bracelets signifying a brother and sister relationship.
The CPLFW aims to use the hoo-ha housings to send a powerful message to the self-proclaimed “custodians of Indian Culture” that the people will not stand for a “Tale-banisation” of India. They are also calling on women to go to pubs on Valentine’s Day and raise a glass to social freedoms for all women, wanton or not.
So far, more than 37,000 people have joined the CPLFW’s Facebook group. If each one sends a pair of pink chaddi, the Sri Ram Sena will be overwhelmed with lady junk wrappers and a strange urge to wrestle.